Leroy Smith

Associate Broker Coldwell Banker SDC

Voted 2023 Realtor of the Year — the most recent recipient of the award — Ruidoso/Lincoln County Association of REALTORS

Rooted in Ruidoso since childhood and backed by a career in tech, marketing, and communication, Leroy blends modern tools with local insight to deliver standout results. A Certified Resort & Second Home Property Specialist and active community leader, he’s known for being responsive, strategic, and easy to work with.

NM Real Estate License #48850

Coldwell Banker SDC

📍307 Mechem Drive, Ruidoso, NM 88345

📱 (575) 973-2345 (Mobile)

📧 leroy@ruidosolife.com

Honest guidance. Strategic results.

With nearly four decades of connection to Ruidoso and a background in tech, marketing, and global ventures, Leroy Smith brings a strategic, results-driven approach to real estate. His deep roots in the region — first formed during childhood visits to his grandparents’ Upper Canyon cabin — make him a leading expert in this distinctive mountain market.

Originally from Texas and raised in Arizona, Leroy moved to Ruidoso in 2014 with his wife, Liz. Before shifting to mountain life, he led digital strategy and marketing efforts at Pandora Radio. Today, he applies those same skills to market homes creatively and helps buyers find the right fit.

Voted 2023 Realtor of the Year — the most recent recipient of the award — by his peers, Leroy is known for staying calm under pressure, navigating complex deals with insight and integrity. He works with first-time buyers, seasoned sellers, second-home seekers, and those navigating major life transitions. Clients often say they feel heard, supported, and confident—and that’s no accident.

In addition to holding a Master’s Degree in Communication and a national certification as a Resort & Second Home Property Specialist, Leroy is deeply invested in the growth and well-being of the Ruidoso community. He has served in a wide range of leadership and advisory roles, including:

  • Board Chair, Ruidoso Valley Chamber of Commerce

  • Board Vice-Chair, Community Foundation of Lincoln County

  • Mayor-Appointed Advisory Board Member, Ruidoso Public Library

  • Member, Ruidoso Municipal School District Blue Ribbon Committee

  • Board of Directors, Ruidoso / Lincoln County Association of REALTORS

  • MLS Committee & Community Connections Committee Member, Ruidoso/Lincoln County Association of REALTORS

  • "Leroy went above and beyond for our family — and made the entire process smooth and stress-free."

    Carolina J

  • "We sold our home in a week with multiple offers!"

    Debra C.

  • "Leroy sold our property in six months after it sat on the market for ten years."

    Bob K.

  • "He did in two months what my previous realtor didn’t do in two years."

    Susan, Happy Client

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